Are you ruining the illusion with Google Remarketing? Have you ever heard of a product or brand and then suddenly it starts appearing everywhere you go? This phenomenon is called the frequency illusion and is caused by two processes. First the selective attention...
Twitter with no followers is like shouting into a pillow, cathartic as it may be it doesn’t help to grow your business, do you want to grow on Twitter?
When building a community, it’s about the quality not quantity of your followers.
Customer engagement is about creating an authentic relationship between brand and customers beyond the initial sales experience.
A great way to improve the effectiveness of your campaign is to change the default settings. Set up conversion tracking, this will track your successful and not so successful keywords.
Search Engine Optimisation (SEO) is a process that seeks organic traffic from search engine sites. It’s a rarity than anyone using a search engine will decide to check page 2 of their search results, therefore making it to the first page is important.
Since Facebook rolled out their ‘very responsive to messages’ icon we are starting to see our social media become more and more customer service focussed
Where your target market is will depend on what your SEO and digital marketing strategy should be. Do you need local, national or global SEO?