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Remarketing and The Frequency Illusion

Remarketing and The Frequency Illusion

Are you ruining the illusion with Google Remarketing? Have you ever heard of a product or brand and then suddenly it starts appearing everywhere you go? This phenomenon is called the frequency illusion and is caused by two processes. First the selective attention...

The Art of Being Found, SEO basics

The Art of Being Found, SEO basics

Search Engine Optimisation (SEO) is a process that seeks organic traffic from search engine sites. It’s a rarity than anyone using a search engine will decide to check page 2 of their search results, therefore making it to the first page is important.

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