This month we will hear from Senior Communications and Marketing advisor of City of Port Adelaide Enfield, Ed Garner explore the constraints of working within a larger organisation. Hear him speak about how the flow of information through social media is hindered by hierarchies within larger organisations.
As an ‘all-rounder’ he has worked with everything from strategy development through to practical implementation, media relations and crisis management. Although, he has a special interest in using social media and technology. He helped to streamline internal and external communications within the ASC as the Senior Communications Advisor.
More about Ed Garner:
Ed is a communications, marketing and media guy who specialises in working with organisations with large and varied workforces. As an ‘all-rounder’ he works with everything from strategy development through to practical implementation, media relations and crisis management. He is also the go-to social media guy and loves using technology to assist in his work.
Most recently Ed was Senior Communications Advisor at ASC, providing communications support to a 2,600 strong workforce in both the submarine and shipbuilding sides of the business which was in the national political and media spotlight. During his time there, a lot of processes were revamped including an overhaul of strategy to streamline and improve both internal and external communications. The role involved dealing with stakeholders from Prime Ministers and Senators through to military, engineers and blue collar workforce. Ed was involved in the successful bid for the future submarines, dealing with high-level international delegations, and also the launch of Australia’s first Air Warfare Destroyer.
Ed is currently Senior Communications and Marketing advisor as part of a brand new team at the City of Port Adelaide Enfield. Previously Council had nobody in any communications or marketing role so the job has required the development of strategy and policy for communications as a whole but especially online and social media. He is currently working with Elected Members, management, white and blue collar workforce to bring in changes and alter the “government way of thinking” in regards to communications. Every day offers an interesting new challenge and Ed is often called on to respond in a crisis management situation such as during recent extreme weather and flooding events to ensure the community is aware and media coverage is positive.
Ed has spent 12 years working in radio doing everything from marketing to on-air presenting and can currently be heard on Fresh 927 every Saturday night.
Our next Social Media Adelaide Meet Up is coming up
When: Wednesday the 24th of August 2016
Where: MindVision – Level 6, 90 King William Street, Adelaide 5000
Cost: Free
Nibbles and refreshments will be provided.